[advaita]

This, exactly this. I have been trying to convert a bunch of my non-tech social network to start using privacy respecting services (DDG/Signal/Tutanota primarily) and have seen more of apathy than pushback. People seem to have no qualms about their search history/messaging being analyzed/indexed/used for targeting as long as they can keep using those services free.

[tenpies]

Honestly, until they experience first-hand a totalitarian government weaponizing their information they won't care. Even then, only that generation - well the survivors of that generation - will care. It's not enough to ponder about how much more deadly the Soviets could have been, or reading about what China is doing. For most people, if it's not happening to them immediately and directly, they just don't care.

[Klonoar]

Tutanota has a subpar UI/UX, and people like shiny. You won't get the masses with that.

DDG is valiant, but doesn't give the same "read my mind" feeling that Google has people used to. I see few people stick with it due to this.

Signal has proven itself as a great product in many ways, but people opt for the convenience that other messengers provide. The Signal crew seems to understand this, though, and slowly be working towards ways to match that. They'll (eventually, IMO) succeed for this reason - more "privacy respecting" entities need to take this route and understand that you will not get users or attention solely on espousing privacy rights.