[gdxhyrd]

Is is what happens when a CEO thinks everyone else is just under him/her, including their own clients.

They start thinking they are beyond the normal people and that everything is a joke.

[manigandham]

That's a wild assumption to make from a few tweets. It's just a stressful situation for both sides that leads to rough comments.

[icebraining]

Eh, he sounds more frustrated and snippy to me. Still rude and unprofessional behaviour, of course.