[webpaymentsguy]

I'm not sure this is true? I know Azure/MS was way better with sending someone to contact my team (as well as other larger corporations I got to talk to) to figure out a type of partnership with us and determine the level of support we'd need. I don't think Amazon being a competitor is really considered for most cos, either.

I don't think there's some latent distrust of AWS or that people really equate Windows being good means Azure is good - I think it's known Amazon has top tier support, really great reliability and security (like Azure), as well as seemingly the best selection.

GCP for example isn't even in the running for most people even though I'd say Google is probably considered the 'brainiest' tech co.

Source: talked to folks at banks, a handful of startups, and manufacturers who've gone with Azure or AWS when deciding for our biz.