And the product guy did it because a sales team came in and said without load of color and animation then we won't be able to sell the product.
And the sales guy did it because a prospect said we really like all the features and the price but your product doesn't have as much color and animation as Acme Inc's product.
And the prospect did it because they actually prefer Acme Inc's product but they don't like Acme Inc's price so if they are going to have to go with the second choice product then let's get something done about the colors/animation before we close the sale.
And then we have the product guy coming back and working out what is the least or least worst thing we can do to remove the sales resistance, close out the sale and have everybody paid.
And the sales guy did it because a prospect said we really like all the features and the price but your product doesn't have as much color and animation as Acme Inc's product.
And the prospect did it because they actually prefer Acme Inc's product but they don't like Acme Inc's price so if they are going to have to go with the second choice product then let's get something done about the colors/animation before we close the sale.
And then we have the product guy coming back and working out what is the least or least worst thing we can do to remove the sales resistance, close out the sale and have everybody paid.