[jlongster]

Thanks a lot!

I had a hunch that it was something like that. "loss" isn't really the right word, but I'm focusing on cash flow for the next year. You're right though - it's an investment, but I'd like to figure out the math so I can learn how much cash I need upfront to fuel a specific % of growth.

Checkout your spreadsheet now. don't quite understand it yet, but I'll follow-up with you on twitter (saw your tweets)