BuzzFeed is quite different from BuzzFeedNews which produces higher quality content. Very unfortunate naming and we go through that exchange on hn every time they get linked.
As we should. Reputation is the best tool we have for tracking credibility throughout society. As a pioneer of clickbait garbage, Buzzfeed has a deservedly poor reputation, and a little bit of brand diversification doesn’t change that. If the Sackler family started opening rehab clinics, it wouldn’t change my opinion on what a bunch of scumbags they are.