I would think money plays a big role too. Back when Apex Legends exploded into the scene with the initial user base, selling a hack for 10 a pop would make a lot of money.
I recently met someone who claimed he had a three person company making cheats. Maybe one of them was solely marketing? The memory blurs. They were selling cheats as a subscription service and with different tiers unlocking more cheats. Earned a decent salary doing it.