[realmod]

Two minutes hate is not something new, the difference is just how accesible creating and disseminating such sentiments have become.

[HenryBemis]

And once "the internet" (some nasties behind it) found the way to make these "two minute" increments compound (e.g. YT showing a more extreme version than the one just watched), combined with profiling etc, then boom, CA and FB win elections ;)