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by mgkimsal
5616 days ago
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I dearly hope the offer a decent tablet that is inexpensive and not tied to a mobile carrier. I think one of the things that killed Palm/Pre was that they tried to play the 'mobile phone' game, when they could have gone 'retro' with the "pda without a mobile phone" and done much better. Lots of geeks and non geeks would be willing to give a device a spot in their lives that doesn't displace their current mobile phone. Given the current state in the US, we're overwhelmingly tied to 'contracts' and steep monthly fees. The threshold any device needs to meet to displace our current devices at any given time is huge. However... many people are willing to plunk down $150+ for an iPod Touch - which is for most purposes an iPhone with no phone, which also means no contracts, carriers, monthly fees, etc. If you like it, great! If not, it'll make a nice gift for some family member or friend. The barrier to trying one out is much lower. Regardless of the initial price ("free phone!") most of us now understand that any "mobile phone device" we get is going to cost us $500-$1000/year for multiple years. Playing that game is way too costly - the stakes are too high - the carriers have no real incentive to push you 3 months from now when the next model of something else is 'new'. iPhones have been the exception to all this, and betting your company on being the next disruptive exception was/is foolhardy (Palm pre-HP). Apple already proved there's a large market for wifi-only devices - let's hope HPalm's new webOS devices offer sanely priced wifi-only options. |
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Apple has shown that there's a decent market for modern PDAs like their iPod touch. However, it's a bit harder to make something like an iPod touch due to the lack of subsidy. The iPod touch lags behind the iPhone because of that. The new iPod touch's display doesn't have IPS, it's rear camera is a paltry 1MP, etc. I'm guessing Apple's margins on it are probably lower too. Plus, I feel like I should point out that the iPod touch starts at $230, more than 50% over your $150 mark.
I think the smartphone space is a logical place to start. There's a reason why HTC, LG, Samsung, and Motorola have all created great Android smartphones and have left the PDA space to Apple. I'd love to see more devices without a monthly recurring charge. However, I think the smartphone space is a lot more profitable and I don't think that Palm had the ability back then to move against Apple's iPod touch. With HP backing them (and if HP is willing to risk it), they probably have the resources to try.
*Palm also hitched their wagon to Sprint which was, at the time, haemorrhaging customers. Verizon customers waited for the Droid line, T-Mobile customers already had Android devices, AT&T customers already had the iPhone, and Sprint customers probably knew that Palm wasn't going to create a second platform against Apple when Apple was on a more popular carrier and was, well, Apple. If Palm had been non-exclusive before the Droid, Droid Eris, and Hero came out, they might have done a lot better. But they thought they could do what Apple did and force users to a specific carrier - with the exception that Apple was forcing customers to the #1 or #2 carrier depending on the quarter while Palm was trying to force customers to the #4 carrier (based on net adds before their devices came out).
EDIT: Think about it this way: Apple is charging $200 for an iPhone with contract. They're charging $600 without a contract. There's a $400 difference there that AT&T is covering. Now, one could argue that Apple was trying to charge more for the no-contract phone, but really Google is selling the Nexus S no-contract for $530 so there's still a $330 difference. Anyway, a 3G radio isn't costing them $300-400 to add to the iPhone. The economics of high-end smartphones are more appealing than PDAs and that's a big reason why the Android manufacturers aren't paying much attention to it compared to what they're doing for phones.