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I am a person who would eat these (and am a meat eater). I care about reducing my carbon footprint, have concerns about our food supply, and also the treatment of animals to some degree. I still eat meat, but as these products improve (and they are improving very quickly), I will have them more and more often as a change from meat. My wife is also vegetarian so it also means we can share more food together.

There is definitely a use case for this, I've had impossible stuff with a lot of non vegetarians. In fact most vegetarians don't care about this product.