[Spooky23]

Absolutely.

Delivery of the Trump message absolutely resonated with and flipped voters who normally vote democratic or who wouldn't vote. Union members, Catholics, etc. In my county, which hasn't elected a GOP candidate in 30 years, it drove 5% more republican votes than 2004/2008/2016. That matters in competitive places.

Bernie Sanders was very similar on the democratic side. Many people not so happy with the mainstream party candidate were attracted to his message, which was delivered mostly via social media, especially early on.

Don't discount the power of social platforms. The impact of a good targeted message is real on its own, but is magnified when your dad/cousin/friend/boss implicitly endorses the message by commenting or sharing. If you look at Trump's campaign, that made it possible to say and do socially unacceptable things. "Make America Great Again" means something to people who support him... they find it inspirational.