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by shadowgovt 2357 days ago
Correct. A study I've heard described (apologies for missing a link directly to it right now) attempted to micro-target advertising to nudge numbers, and found the strategy that worked wasn't to tell "dyed-in-the-wool" supporters of a candidate to vote for the other candidate; it was to tell them their vote didn't matter and they should stay home. It appeared to have effect.
1 comments

This is exactly why campaigns push so much harder on GOTV than persuasion for the general election.