[alxhill]

Doesn't the example of a florida company just using real pictures suggest this isn't such a big change? "We can't trust that the picture represents a real person's opinion" was true before, and it's true now - it's just that the barrier to creating fake people is a little lower.

[salsadip]

Exactly my thought. It has been like that for a long time and will continue to be. Maybe the author's thought would be better phrased as: Trust online is continuing to decline due to new and better imitation techniques (DeepFake etc)