[kyberneticka]

Google has basically solved the question of how to determine what is most "relevant" based on inbound and outbound links, etc. What Google (or Bing, or any other competitor) has to figure out now is how to source the best "authority" per search. This is almost the holy grail of search - find me the best, most relevant item to the arbitrary, nebulous concept I'm poorly phrasing. There are a ton of amateurish suggestions I could make, but I'm not in any position or power to suggest anything.

I do think that given what the article points out, Aol's purchase of the HuffPo seems more ill-advised. If Google is able to determine that the large majority of the content on HuffPo is rehash of another site, kiss that investment goodbye. I've always been on a mission to get as close to the source of things as I can. I'm all for relevant analysis, but summarizing an article word for word is tough to accept.