[narnianal]

Sadly the author doesn't understand what iterating quickly means. It's not a means of achieving greater performance in a known area, but a means of finding something that works in an unknown space.

So the completely opposite argumentation would've worked. For the last 10+ years we spent iterating over several startups to find how to use this new technology of mobile and internet, and now that we have found most reasonable usecases we can slow down and optimize them.

On the other hand there are always areas we don't know much about, like in the areas of shared knowledge, in the niches. There of course quick iteration continues to be the way to go.

[netcan]

Well put. Concise.

I will quibble though on the "now we can slow down and optimize them" part.

What's happening in practice is that those startups who "lucked" into successes playing the risky-but-many game of mobile & internet technology... those startups now focus on defending their "moats" and optimising their revenue streams.

[joshred]

Hey quibbler, you defend a castle (not a moat).

[netcan]

In the spirit of quibbling:

Moat: from Medieval Latin mota: “a mound, hill, a hill on which a castle is built, castle, embankment, turf”

In the spirit of mixed metaphors: </checkmate>

business catchphrase for the 20s: stock your hill with crocodiles

[ben509]

I was wondering what the heck dictionary you found that definition in, but then I realized you're conflating the etymology with the definition.

[jevgeni]

Nowhere in the article has the author claimed that. :/

[mkl]

From the article: "Shift 2: From Rapid Iteration to Exploration"

But rapid iteration is the most efficient means of exploration for many areas. Exploration is the reason many people use the "move fast and break things" rapid iteration strategy.

[jevgeni]

Yes, exactly my point. Thank you.

[blondin]

totally agree. i don't know... maybe we are all getting linked to different articles.

[supersrdjan]

I agree. If anything, tinkering and iterating is the best approach to deal with complexity, which the author says will emerge from the new technology.

[blondin]

oh yea... for next sprint, let's green-blue roll out the update for this new cancer treatment and a/b test it on some patients so we can iterate.

[ares28]

>> a/b test it on some patients

What do you think placebos in clinical trials are??

[ako]

not on patients, but they probably do a lot of iterations and a/b tests on mice. Fail fast is great for medicine research, the sooner you know that something doesn't work, the sooner you can try a new recipie.