[andai]

A good deal of that same group can get scammed over the phone. The issue doesn't seem to be so much about specific technology.

Granted, domains are "backwards", and browsers could be made to match known banking sites against every URL to warn of scams. But at the point where people are clicking scammy bit.ly links too, the domain part doesn't seem to be so key anymore.

In HTML (emails) you can make the url look like the real thing onscreen. Should GMail alert when anchor text is a different link than it actually links to? (Maybe it already does?)