[sys_64738]

But did Digg serve its purpose for that period of the internet? That is, is it simply the case that Digg had limited shelf life and should have been left alone to die out naturally. If it was losing numbers then maybe the redesign or whatever it was accelerated its demise. Sometimes it's better to use the iPod effect as momentum to launch then next new thing (iPhone). That new thing is totally separate from the old thing (Digg).

[taurath]

If you take investor money and start to fail, you aren't gonna die out naturally, you'll be killed and drained of blood, or die attempting a triple pirouette off a 200 meter high dive into a kiddy pool.

[SpicyLemonZest]

That doesn't seem to have happened here. Digg isn't popular, and I'd definitely stipulate that it's lower quality, but it still exists and functions as a general interest content aggregator thing.

[war1025]

New Digg is a resurrection of old Digg by a completely different company. [1]

The Digg v4 thing was a very big deal back when it happened. In a matter of a month or two, Digg lost the majority of its traffic to Reddit. I personally remember switching pretty much overnight after v4 when beforehand I always thought Reddit was inferior to Digg.

[1] https://en.wikipedia.org/wiki/Digg#Sale_and_relaunch

Edit:

Found an old graph of the traffic dropoff when v4 launched [2]

[2] http://i.imgur.com/FuqV9.png

[marcinzm]

As I understand, Digg the original company was killed and drained of blood. The company that acquired the rights to digg.com as a result then re-launched it. The original Digg, the company, is long dead and buried.

[taurath]

Just because a website is up doesn't mean its relevant