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by pergadad
2366 days ago
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Beyond and Impossible are far from first movers. Veggie burgers are for sale for at least three decades (most notably Quorn), it's just that they've managed to get VC funding and made a huge rumble about it that the US press leapt up. |
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Historically, veggie burgers were terrible. Most meat eaters still love their beef, but most of my friends actually like Beyond Burgers and get them not because they care about the environment or animal rights, but simply because they like the taste and want something beside a beef burger for a change.
I'm not saying it can't be replicated. I have no idea how well these companies will hold their share in the future. If I had to bet, I'd bet that McDonald's and Burger King and Wendy's will all make their own version, and Kraft or Frito Lay will make one for supermarkets, too.
But the market has definitely changed with the newer burgers. They're actually good now!