[jackchristopher]

1. Explain your product in one 7/8 words sentence or less. Cut that blue text and paragraph below it.

2. Give people an reason to upload photos. At your competitors site, I clicked on the pretty bookworm's pic.

3. Sort the pictures with a female bias (I'm guessing they're the target), rather than by "new members". You'll get more women and men.

4. Sort books by popularity of discussion rather than "newness". Draw people into the discussion.

5. The design doesn't feel friendly. Again, assuming women are your demographic make the site "warmer".

Goodreads is one competitor, how will you distinguish yourself?

Finding this problem was easy, implementing the solution the right way is much harder. Right on, with the FB integration.