[tstegart]

Good point. However, many applications monetized on a larger scale are built on advertising models, which don't have to give a cut to Apple. But you're right, traditional, expensive, stand-alone software is going to take a hit. On the other hand, its not like this will mean developers will lose money, they will just be paying more than they should for the value they get from the App Store. Actually, they're likely to make the same profit as their competitors who will also have to give a cut. Either way, Apple can always change its mind and give discounts for large volume sellers, expensive apps, etc, these rules aren't set in stone. Thats the best part about setting limits. Its easier to relax them than to set limits where none before existed.