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by ligerhearted 5607 days ago
Would love to hear about how you market to school districts/large school units.

I built a product (back in 2008) that was aimed at the education sector for students and teachers to use to study in groups, but alas it never got much traction with large groups like I intended. But it was heavily popular with international users from (mainly) Europe.

I had pretty much 0 luck marketing to school districts or schools, just a few classrooms.

It seems the school district market is a hard nut to crack that I've been wondering how one can angle on..

2 comments

Going forward I'm also listed in the Google Apps Marketplace in the EDU section (http://www.google.com/enterprise/marketplace/viewListing?pro...), which has gotten me a few inquiries.
Awesome, so good SEO and a platform where people are _looking_ for this type of thing.

Thanks a ton for the tips Matt!

All the ones I've gotten so far have all come to me. So I'd say win over the teachers and let them sell it for you. Especially since a lot of districts will pay for stuff like this, the teachers know that and lobby for you.