My understanding is he looks for phrases people are increasingly searching for such as "BHP Free Sippy Cup" and then buys a domain such as bhp-free-sippy-cups.com. On the site, he just displays affiliate links to various vendor product pages for that product, e.g. Amazon, etc.
The trick is understanding the trends and having the SEO skills to efficiently build the traffic. He can't put too much individual time into any one property because it will on average only generate a few hundred dollars a month in revenue.
If the trend becomes popular enough someone comes in and buys the domain for their real sippy cup business.
The trick is understanding the trends and having the SEO skills to efficiently build the traffic. He can't put too much individual time into any one property because it will on average only generate a few hundred dollars a month in revenue.
If the trend becomes popular enough someone comes in and buys the domain for their real sippy cup business.