[bsaul]

you can’t combine ios/watchos/macos sales and reach 1.4b users. That’s probably the same people owning multiple apple devices.

But by that metric android is 2.5 billions.

now depending on your business, you may indeed want to target ios users as well, but gone are the days of « ios first, then maybe android later » (except maybe for tablets, where the ipad reigns alone).

As for swiftui, apple does indeed seems to be pushing forward with the tech, but at this point i don’t think it matters much anymore. Videogames are developped with cross platform tools ( because 3d) , form-based apps are developed with cross platforms tools (because ui performance is now good enough). All we’re left with are non-gaming interactive apps where you still need maximum responsiveness. And even in this case you’re often better just developping only that screen natively and leave the rest cross platform.