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by xs 2369 days ago
First that comes to mind is Joe Rogan. He started a podcast in 2009.

His SocialBlade profile says he makes between $16,500 - $264,000 a month from his youtube videos alone.

But the bulk of his downloads are going to be from his rss feed, where he has between 2m-20 million downloads per episode with about 4 ads baked into each episode. If he charged a (low) standard of $20 per 1,000 downloads for those ads, this means he makes at least $160,000 per episode. He does like 20 episodes a month. Some believe Joe may be the first podcaster to make a billion dollars. If he hasn't earned that already he will in the next few years.

Let me reiterate. Joe started his podcast himself. By himself. Like as in, he set up his Libsyn account, bought his own mic. Booked his own guests. Then published it all himself. Now he has very minimal help, like 1 or 2 people to help him. It's so insane.

Now you might say "that's not a one-person business". But in this gig economy, not many people are. There's always someone hiring a lawyer, or graphic designer, or podcast producer, to work freelancing gig by gig. So the single person business is usually getting help from others. But there are other podcasters who have also done it all themselves, and are raking it in too.

2 comments

Pretty sure he was a celebrity before though, that kinda makes things easier than for the avg joe blow.
While true, not sure it's a material point in a discussion about who's the biggest outlier you can think of. Outliers get to be outliers because of non-standard factors.
Heard Sam Harris mention once that every Joe Rogan podcast has the same audience size as the Game of Thrones final. Too lazy to look up the numbers but it's very impressive if true.

I like his podcasts a lot, he's a great guy and deserves it all. He did mention once that he made "fuck you money" in his Fear Factor days. His income from that and his stand up tours probably contribute massively to his total net worth.