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First that comes to mind is Joe Rogan. He started a podcast in 2009. His SocialBlade profile says he makes between $16,500 - $264,000 a month from his youtube videos alone. But the bulk of his downloads are going to be from his rss feed, where he has between 2m-20 million downloads per episode with about 4 ads baked into each episode. If he charged a (low) standard of $20 per 1,000 downloads for those ads, this means he makes at least $160,000 per episode. He does like 20 episodes a month. Some believe Joe may be the first podcaster to make a billion dollars. If he hasn't earned that already he will in the next few years. Let me reiterate. Joe started his podcast himself. By himself. Like as in, he set up his Libsyn account, bought his own mic. Booked his own guests. Then published it all himself. Now he has very minimal help, like 1 or 2 people to help him. It's so insane. Now you might say "that's not a one-person business". But in this gig economy, not many people are. There's always someone hiring a lawyer, or graphic designer, or podcast producer, to work freelancing gig by gig. So the single person business is usually getting help from others. But there are other podcasters who have also done it all themselves, and are raking it in too. |