| If you have hacked together a site and are ready to start analyzing customer acquisition & lifetime value costs, Id suggest looking into the following: 1) Video Blog (start up a series of about 50-100 separate really short 2 min videos discussing about individual topics in the industry your site is in. (host these videos on the top 5 major video hosting sites including itunes) Also embed these videos into your daily or weekly blog on your own site while incorporating sharable options for users to share your page with others. (transcribe your video blog into text for SEO benefits) 2) Add facebook and twitter badges on all of your sites pages for people to become a fan or follow on twitter (this is like a mailing list) 3) SEM (PPC) through Google adwords, yahoo search marketing, facebook ad network, linked-in ad network. 4) Leverage well known blogs in your industry and ask to place an ad in their email newsletter or ask for a solo ad. 5) write guest blogs on related blogs within your industry while writing a review about your site and placing a like back to you. (check sites link reviewme.com etc..) 6) Get a writer to write a press release then send it though the top 3 PR sites online. (don't bank on this too much) 7) Use tweet adder to find relevant topics to your industry people are talking about as well as people who state your keywords in their profiles. add them and contact them to offer free offers. (help them first... give then get) 8) use twitter by hooking in google's voice tweet app through your phone and constantly be tweeting about relevant topics in your industry. As natural as possible. replace your twitter background with one which shows links to your site. (also add link in your profile) 9) create a facebook fanpage and start adding the same tweets to the status. 10) Find podcast websites which talk or interview in your industry. They are always looking for content or wanting to interview related topics. become an interviewee. 11) create 10 unique relevant infographics and post them up on your blog while trying to promote them on stubmleupon and digg. 12) Find biz or dev partners where you can leverage their audience and they can leverage your technology or your audience. 13) Start a little beef. Find a fellow blogger who is interested in playing an intense back and forth argument about a sensitive topic in your industry. Both of you will reap rewards. 14) Don't forget to provide an incentive for users who refer users through your site. Provide a free whitepaper, space(mb), internal credits etc... 15) Allow potential partners to become affiliates for your site. (will need to plug in a app to your site for this) Then contact the top 50 relevant bloggers in your industry and tell them about it via email or even ask to call them. Just a few off the top of my head in addition to ones stated by others. Try them out, hope these helped. |