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by click_enter
2367 days ago
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"individual data" is what makes all the difference here. Once you have the individual tv viewership data you can build products like -
- tv to digital re-targetting
- tv ad to actual sale/visit attribution
- ad campaign performance analytics
- in-tv targetted ads
- show/ad ratings
- and many more reports you can sell these products to broadcasters, brands, ad agencies, tv show producers and even to election campaigns !! |
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