[rainyMammoth]

To each its own, but I will take going surfing or hiking outdoor (what I would call a mini vacation) over being in a unhealthy metallic cage with recycled sick air. It is amazing to me that Airlines marketing is that good that they convinced some people that it's enjoyable to be in a plane. I fly business transpacific all the time for work and I hate it.

[CydeWeys]

Fun fact: The air in a plane isn't recycled. It comes from outside. The air in planes is fresher on average than your typical building.

What the air on a plane is is less dense and less humid, which has its own problems, but it's not stale.

[asciimike]

I have to fly to go do some of those activities (or for work), and I'd sure as hell be up front with amenities than hugging my knees in the back.

I assume the marketing is really just to convince you they're less terrible than the (at most one) other competitor for the direct route, and aspirational for a bunch of leisure travelers who aren't going to spring for it anyways.