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by kbos87
2372 days ago
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I believe that Patagonia cares about the environment and wishes there was more they could do, but I think they are absolutely driven by the forces of capitalism, whether they like it or not, and it’s visible in their current practices. They run holiday ads and promotions, they open new stores, they release a new line each year. Yes they sprinkle in campaigns and messaging to not buy new unless you really need it and they facilitate recycling/reuse of their past products, but capitalism still forces them to seek growth, relevance, and sales to survive, which they do. Not faulting them for it, just wishing it wasn’t that way. |
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These are all things a regular entrepreneur would do whether they were capitalist or not.
Or any of _other peoples' money_ was involved.
Even when the only environment to operate in is recognized as overwhelmingly capitalist, a non-capitalist entrepreneur can still have some unfair advantages.
When you're selling all you can make for a profit long enough, you're supposed to be doing well depending only on business structure after that. Yes, you might have a disadvantage being surely influenced by the forces of capitalism, but it can often be done.
Also without growth as an articulated goal, the pressure of exponential demands can be appropriately moderated and more sustainable growth with better returns can still result compared to alternative leadership approaches which focus on growth most aggressively but still end up wishing they could do as well.
>If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, _This sucks. I'm going to do my own thing._
__Yvon Chouinard, founder of Patagonia