[TeMPOraL]

Wonder how long these apparel companies will keep it up. I remember reading not so long ago that some well-known clothes companies realized that people are interested in buying used high-quality clothes, and so they started manufacturing new clothes using worse materials and process but to the same design as quality ones, and then sell these fake-used clothes as "worn".

[bostik]

Stone-washed jeans have been a thing since at least 1980's, from around the same time that "worn in" look became fashionable.

[armandhammer]

Isn't that basically the "Outlet Store" model? New clothes made to lower standards but ostensibly sold under the illusion of being "last season's overstock" of the high quality normal version?