More recently, the concept been distilled by the current Microsoft CEO, without indulging in apophasis.
He goes on to contrast the role of companies such as Microsoft with that of aggregators, which dominate a market by amassing far more content than rivals — like Google and Facebook Inc. in online media, or Amazon in e-commerce. Referring to how companies like these work, he says: “You commoditize supply. You’re even sort of commoditizing the demand, in some ways. That’s a very different dynamic.”
He goes on to contrast the role of companies such as Microsoft with that of aggregators, which dominate a market by amassing far more content than rivals — like Google and Facebook Inc. in online media, or Amazon in e-commerce. Referring to how companies like these work, he says: “You commoditize supply. You’re even sort of commoditizing the demand, in some ways. That’s a very different dynamic.”
https://www.latimes.com/business/technology/story/2019-12-21...