[empath75]

I think maybe the problem is that they swung for the fences out of the gate — a general solution to automatically creating custom fitted traditionally made bras for any body type.

They could have maybe had more success by being less ambitious:

Focus on one body type that has a relatively easy solution to make the ‘perfect bra’

Make custom bras that are close and require a single trip to a tailor for small adjustments — or one that enables the customer to make markings somehow and send it back to the company to adjust.

A “smart bra” for fitting that has sensors that send measurements about stress and weight distribution.

Try and figure out new materials and construction methods that cover up for inadequacies in the fitting algorithm. Make something that looks unusual but works — like crocs shoes. Some people will hate it but others will swear by it.