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by chrismckleroy 2374 days ago
Valid way to look at the world through the VC lens. I recently launched Nocs (nocsprovisions.com) - a styled, branded update on the age old product of binoculars, small and high quality built for the traveler/weekend warrior nature explorer in mind. There was not one pure target market, rather it just seemed aligned with the consensus to disconnect and “go outside and explore nature” vibe that exists in SF and the coastal cities today. Designed product, built brand + product, shipped XXXX, build more! Not in much of ways for scale but a fun adventure in PZF.
1 comments

Just FYI: Your domain doesn't seem to work without www in front.