[yaxdotcom]

In the 1980s, I ran a monthly 24 page punk rock music magazine using this technology. By 1984, after I sold the business, desktop publishing was already pushing out "cold type". "Cold type" -- or phototypesetting -- was what we called the Compugraphic and Linotype machines that used photosensitive paper to image columns of type. As opposed to "hot type" -- the Linotype, Ludlow, and Monotype machines that poured molten lead into molds.

There was something seriously fun about the mechanics of publishing with cold type. It was a very satisfying physical process, involving all the senses: the smell of photoprocessing chemicals, the warmth of the wax machine, the glow of the light table, our art director humming while wearing his Walkman cassette player. And all the tools: xacto knives, rulers, sheets of rub-on borders and alignment crosshairs. Good layout required an aesthetic sense alloyed with a keen eye, mental concentration and fine motor skills. Maybe not so different from Photoshop now but there was an embodied, kinesthetic and sensual aspect that's gone missing.

We thought the combination of the $4000 128K Mac and $6000 Apple Laser Printer was an incredible and liberating technology. Now we barely remember that "desktop publishing" was an innovation. And now I realize I miss the physicality of cold type.

Of course, there were those who decried all that was lost in the transition from hot type to cold type. Famously, it was a desire to recreate the aesthetic qualities of hot type that spurred Donald Knuth to create TEX, the digital typesetting program.