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by zapita
2366 days ago
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You’re making a false equivalence. The Obama campaign hired savvy analysts and marketers to run a modern web and email campaign. A lot of what they did was pioneer what is now standard in almost every campaign: heavy use of email follow-ups to keep supporters engaged; recruiting and coordinating canvassing teams nationwide; using social media as a primary channel of communication rather than a gadget. What the Trump campaign did was go to Paul Manafort, the guy who fixed Ukrainian campaign using black ops disinformation campaigns on behalf of Putin, and hire him to run his campaign! The only thing those campaigns had in common is that they used the Internet efficiently. But they used them very differently to achieve different goals. To compare them as equivalent is irresponsible. |
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