[bkor]

> The burden of evidence for publishing a hit piece is much lower than that for making an actual business decision.

That's not reflecting reality at all. In a big enough company you don't really decide, you do both. Alternatively, you choose all three of the options. There's often no reason to fully go for one thing. This as in a big enough company there's enough resources that someone somewhere else does something else, likely the opposite of some other decision.

Eventually something will fail, or it'll succeed. The things which succeed will hopefully be implemented everywhere.