[JumpCrisscross]

> Its not about the issues, its about who has better targeting. That's it.

Eh, it's never been about the issues. It's so rarely about the issues that we name political periods after it (e.g. Prohibition, Abolitionist, et cetera).

What it's about, what it's always been about, is identity. And targeting, at its best, lets one efficiently drive an identity message. (At its worst, it lets one send diverging messages to diverging groups. But that tends to backfire, eventually.)

Given identity is multifarious (common identities are forged on class, race, ideology, religion, dialect, et cetera), there is room for creativity as politicians craft their image to collect a coalition.