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by jaksawesome 2374 days ago
I'm quite surprised to hear this.

When I was finishing up school (2013), our professor had worked out an agreement with the two congressional campaigns to allow our class to volunteer on both sides of the aisle. At that time, Republican data might as well have been non-existent when compared to the Democratic Votebuilder system.

1 comments

the R version of votebuilder sucks, but the larger for-profit data-warehousing model has been a big asset almost a decade before Ds caught on (and are still losing digital).

Rs have been leading here for a long time. Kochs funded for-profit i360 which seems to me to be the first, most successful model. They enabled programmatic access to voter data (and even as a D buyer I was able to execute against) while most D campaigns below presidential weren't even really buying programmatic.