[sturgill]

Content has a cost; I don’t apologize for maximizing the return of that investment.

I’m personally not offended by exit intent pop ups. They are an expected part of the browsing experience. I don’t think of them like the pop ups (or pop unders!) if the early 90s. An exit intent is limited to the window displayed.

That said, I do strongly believe in respecting user preference. If a person clicks the “no thanks” button I do cookie that preference and suppress additional exit intents. And I have problems with how some companies hijack the back button on mobile to show exit intent style content.

But I disagree with the sentiment that surfacing an offer to a user is hostile.