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by thrower123
2368 days ago
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Why? It's the oldest model of software licensing that there is, corresponding to the most basic physical transactions. I give you money, you give me a CD or a disk or a download with the software on it. Maybe it doesn't work well with perpetually broken, constantly evolving modern software that is never done. |
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Microsoft didn't rely on shrinkwrap, but on:
1. Per-unit CPU licensing.
2. OEM contracts.
3. Enterprise sales of an "integrated ecosystem" (a/k/a tied/bundled OS, Office suite, and network / directory management).
Shrinkwrap was just gravy.
Most major software firms are actually consulting companies, with a massive services division: IBM, Oracle, SAP. Saleseforce might be an exception.
There are a few traditionally shrinkwrap firms, of which Adobe is probably the most notable. They've been shifting to subscriptions.
Most current Mobile software dev is based on advertising and/or surveillance capitalism.