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by citricsquid
5620 days ago
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I don't think so, the people using DDG are still a tiny tiny minority. If they did what google did with the browser market when they released Chrome then you would be warranted in saying they blew it wide open, but for what DDG has done with search? I don't think so, not yet anyway. Maybe when they've penetrated beyond the tech "elite" they might get somewhere, but right now if I ask any of my friends (who are relatively in the know about technology) they haven't heard of DDG. Personally I don't think DDG will show wide success because the majority of people don't care about the added extras it provides, it's just other search engines (I think their major source is the bing api? Not 100% sure [1]) data with pretty labels and positioning, which very few care for. I search a relatively large amount and what DDG adds doesn't make it worth switching for me because I've become accustomed to how Google displays search results and adapted my behaviour to that. [1] http://www.gabrielweinberg.com/blog/2009/03/duck-duck-go-arc... (potentially no longer accurate which is why I'm not sure) |
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A good parallel could be Firefox - Internet Explorer was the way to browse the internet, now they're just a way.
If Google wants to be the search engine a decade from now they may have to earn that right all over again.