Right. Specifically, at least the x86 CD/DVD images use isohybrid, which makes them simultaneously valid as burnable media images and as bootable disk images.
And this release also coincides with a Debian website redesign, which makes the site both much more usable and much shinier. Notice that http://debian.org/ has a prominent link to the x86 multi-arch image in the upper right corner of the page.
Also, Debian has combined 32-bit and 64-bit x86 images, so you don't have to decide in advance which one you need. Just download the multi-arch image and it will autodetect: http://cdimage.debian.org/debian-cd/6.0.0/multi-arch/iso-cd/...
And this release also coincides with a Debian website redesign, which makes the site both much more usable and much shinier. Notice that http://debian.org/ has a prominent link to the x86 multi-arch image in the upper right corner of the page.