[mkinnan]

As many people have commented, the implementation of an idea is key. For anyone with a startup idea, first think about how you would implement the idea. Dwell on the implementation for weeks or months all the while trying to think outside the box. Once you think you got something golden, pitch the idea (just the idea and nothing more) to friends and family you trust to get feedback. THEN ask them how they would implement the idea! Take their thoughts and mold them with your own.