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by refurb
2369 days ago
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Grocery prices are highly elastic. Yes, if gas prices doubled, Walmart could increase the price of their products, but consumers would likely buy a lot less, and Walmart sales would suffer. Walmart’s focus is on “low, everyday prices”, and future can help maintain those. |
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Your marginal cost goes up in both cases. If you're optimising profits, you should make the same decision in both cases regardless of if you bought futures.