[tastybites]

Even if you don't ultimately become a programmer, just knowing enough to know how hard or easy something is will give you a large biz dev advantage. Lots and lots of tech execs (especially in silicon valley) are either former programmers or electrical engineers. It will also help your own due diligence efforts when evaluating partnerships or vendor technology.

Also, just knowing enough to fix problems in an emergency will make you look like a super hero to customers.