[humj]

I think another important lesson here is that there's a big difference between putting in the time and putting in the work.

In the comments, he says the website took the developers he hired about a month. He doesn't even seem to associate himself with the making of the product. Of course I don't the situation for sure so I'll phrase this as a general comment. Sometimes, people think they can hire some programmers and think, "I put in money, I put in time, this should work." 3 years is a lot of time to run a website without learning to code, or reading a book about entrepeneurship. Putting in the work doesn't mean, "if I dont know how to do it, someone else will." It means "if I don't know how to do it, I'll learn."