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by bluGill 2380 days ago
It was working, but Microsoft didn't have the patience to wait, and wasn't willing to be number 3 for a long time. If Microsoft had continued the project they could have continued to be a distant third place making enough money to keep the lights on in that division - but it would never be insanely profitable and they were not willing to settle for that.

I don't know if they were right or not.

1 comments

The market had already spoken by the time MS discontinued the project. Windows Phone reached a peak of about 3.5% of users and then started declining, quite rapidly.

Given that ~100% of money was going to the iOS and Android ecosystem, MS had no chance to retain even a few percent of the market: developers would not be interested in developing software for an obscure system that brings in no money, users would not be interested in a phone with little to no software.

In Europe it peaked around 10% when Microsoft cut the rope.