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by sitkack 2376 days ago
This was posted by the direct of marketing, on their marketing blog... And the wikipedia article mentions, "efficient, effective, optimized" multiple times in the introduction paragraph. Compared to column-store [1], which the OPs article links to, it only mentions it once at the end and in weaker language.

As it stands, the Apache Arrow entry reads like a press release. I would recommend that Justin has a non-marketing copy editor clean it up before pressing the case further.

[1] https://en.wikipedia.org/wiki/Column-oriented_DBMS