[jahbrewski]

> I didn’t help my customers and was too focused on the technology.

Somewhat ironic that your Postmortem is highly focused on technology as well :)

But seriously, SaaS businesses are still businesses. I think so many software developers think “I can build that!” about X and fail to realize how much of a business has nothing to do with the product.

[jjn2009]

Given how often it is said that "build it and they will come" is an untrue trope, you would expect people instinctively know to avoid spending too much time on the build it part. I however am guilty of this myself so I can't really blame the author and think most just tend to get lost in the implementation phase because it's far too comfortable.

[mitjam]

I think the key is getting out of the comfort zone and do something completely different. After a hard day´s work as a developer it is just too tempting to continue developing, habitually, instead of doing inconvenient other things.

[Eikon]

I wouldn't say building a business has nothing to do with the product.

The issue is when the focus is _only_ on the product and no effort is done on business development, market research, marketing...

Garbage is an harder sell than outstanding especially with limited resources. However, if "outstanding" means "I think they'll throw money at it, I just have to wait", you've got a problem.

[jahbrewski]

In no way am I saying the business has _nothing_ to do with the product. Simply that it’s probably far less than the developer in many of us wants to accept.

[wolco]

The product is the second or third or fourth most important thing. The language not important. Being upto date on package the least important.