The thing is that all farms (producing a given product) are pretty much the same. When something is a commodity, there is no benefit in differentiating your business through process. A tomato is a tomato is a tomato. Nobody cares about what it took to get it to market. This means that everyone converges in the same direction. This means that the tools that are out there for other farms are pretty much guaranteed to fit right into your operation with ease. It would actually be counterproductive, economically speaking, to try and recreate this existing tools. It will cost you more in the end.
In this consumer space, there is more effort to try and be different. In this case, the customer notices processes and better processes make for a better customer experience. That is how you beat the competition. Often the tools that are out there don't fit nice and tidy into the way we wish to do business. They are either tailored for other businesses or try to be a jack of all trades, master of none. There is all kinds of room to build software that is specific to our operation, and beneficially so. There is a room to get a leg up on the competition if you do it well.
As a bit of an aside, when you're paying $500,000 for a tractor what you get, in terms of technology, is also quite different to a $100/month SaaS product. That is the other big thing I have noticed is simply quality of software. Nobody could ever afford to pay $500,000 for a system in this consumer industry, so the options that are out there are quite low quality. Understandably – I know all too well from my day job the corners we often have to cut and the concessions we have to make to keep things within budget – but in an ideal world the software would be better.
In this consumer space, there is more effort to try and be different. In this case, the customer notices processes and better processes make for a better customer experience. That is how you beat the competition. Often the tools that are out there don't fit nice and tidy into the way we wish to do business. They are either tailored for other businesses or try to be a jack of all trades, master of none. There is all kinds of room to build software that is specific to our operation, and beneficially so. There is a room to get a leg up on the competition if you do it well.
As a bit of an aside, when you're paying $500,000 for a tractor what you get, in terms of technology, is also quite different to a $100/month SaaS product. That is the other big thing I have noticed is simply quality of software. Nobody could ever afford to pay $500,000 for a system in this consumer industry, so the options that are out there are quite low quality. Understandably – I know all too well from my day job the corners we often have to cut and the concessions we have to make to keep things within budget – but in an ideal world the software would be better.