[netwanderer3]

Amazon must be careful. They may be slowly losing it without even knowing.

When a customer considers buying something online, what are the main criteria driving their decision-making process? The most important criteria are the ones that will not change very often no matter what happens, and should always remain true even in 10 or 20 years time from now. These are: "a wide selection of goods, great prices, authentic merchandises, convenience (fast shipping time to anywhere)".

Amazon do not always have the best online prices anymore these days. Based on many online reports, they are increasingly letting in inauthentic merchandises by 3rd party sellers. Their shipping time is still outstanding though, plus a very wide selection of goods which are what keep them going mainly these days.

Amazon should be very cautious, if another platform could beat them to the two main key criteria in the near future then they may lose some of their market share. In the quest of chasing for growth, sometimes companies could overlook these basic principles.